Area Sales Manager – FMCG (Household Cleaning Products) - Juba

About the Opportunity
Topline Agency is seeking a highly motivated, results-driven, and commercially astute Area Sales Manager on behalf of a leading FMCG company operating in South Sudan. The successful candidate will be responsible for driving sales growth, expanding market share, strengthening distribution networks, and leading a high-performing sales team across an assigned territory.
This role requires a strategic sales professional with strong experience in FMCG distribution, route-to-market execution, distributor management, and general trade sales. The ideal candidate will possess excellent leadership skills and a proven ability to achieve ambitious sales targets in competitive markets.
Key Responsibilities
Sales Strategy & Business Growth

• Develop and implement territory sales strategies aligned with company objectives.
• Drive achievement of monthly, quarterly, and annual sales volume, revenue, and market share targets.
• Identify new business opportunities and market expansion initiatives within the assigned territory.
• Execute effective route-to-market strategies to maximize product availability and visibility.
• Analyze market trends and customer needs to identify growth opportunities.
• Develop and implement territory business plans and sales forecasts.

Distribution & Channel Management

• Manage and develop relationships with distributors, wholesalers, retailers, and key accounts.
• Ensure optimal stock availability across all distribution channels.
• Monitor distributor performance and implement corrective action plans where necessary.
• Expand the distribution footprint by identifying and onboarding new distributors and retail outlets.
• Ensure timely replenishment of stock and effective inventory management throughout the territory.
• Drive primary and secondary sales growth across all channels.

Sales Team Leadership

• Lead, coach, mentor, and motivate Territory Sales Representatives and Merchandisers.
• Set performance objectives and monitor achievement against agreed targets.
• Conduct regular field coaching sessions and performance reviews.
• Identify training needs and facilitate continuous development of the sales team.
• Foster a high-performance sales culture focused on accountability and customer satisfaction.

Market Execution & Merchandising

• Ensure excellent in-store execution, product visibility, merchandising, and brand presence.
• Monitor compliance with pricing policies, promotional campaigns, and merchandising standards.
• Coordinate product launches, trade marketing activities, and promotional initiatives.
• Conduct regular market visits to assess retail execution and customer engagement.
• Ensure consistent implementation of sales and marketing programs throughout the territory.

Customer Relationship Management

• Build and maintain strong relationships with distributors, retailers, and key decision-makers.
• Resolve customer concerns and ensure high levels of customer satisfaction.
• Negotiate trading terms, promotions, and business agreements with key accounts.
• Develop long-term partnerships that contribute to sustainable business growth.

Market Intelligence & Reporting

• Monitor competitor activities, pricing strategies, market trends, and customer preferences.
• Prepare accurate sales reports, forecasts, territory performance reviews, and market intelligence reports.
• Provide actionable recommendations to senior management based on market insights.
• Track and analyze sales KPIs to drive continuous improvement.

Required profile for job ad : Area Sales Manager – FMCG (Household Cleaning Products) - Juba

Qualifications & Experience
Education

• Bachelor's Degree in Marketing, Business Administration, Commerce, Sales Management, or a related field.
• Professional sales and marketing certifications will be an added advantage.

Experience

• Minimum of 5 years' experience in FMCG sales, with at least 2–3 years in a supervisory or area sales management role.
• Proven experience managing distributors, wholesalers, and retail channels.
• Experience within household cleaning products, detergents, personal care, or home care FMCG categories will be highly preferred.
• Demonstrated success in achieving and exceeding sales targets.

Required Skills & Competencies

• Strong leadership and people management skills.
• Excellent sales planning and territory management capabilities.
• Distributor and channel management expertise.
• Negotiation and relationship-building skills.
• Strong analytical and problem-solving abilities.
• Commercial acumen and business development skills.
• Excellent communication and presentation skills.
• Proficiency in Microsoft Excel, PowerPoint, and sales reporting systems.
• Ability to work under pressure and meet tight deadlines.
• Strong knowledge of FMCG trade dynamics and retail environments