Purpose of Job

• ThePremium HORECA Manager is responsible fordeveloping and executing national strategies to drive growth within the premium on-trade HORECA – Hotels, Restaurants, Cafés channel.
• The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.

Principal Accountabilities

• Develop and implement national strategies for the premium HORECA channel
• Build andmaintainstrong relationships with key premium accounts
• Lead negotiations and manage contracts with HORECA partners
• Oversee brand activations and visibility initiatives
• Monitor market trends and competitor activities
• Collaborate with internal teams for alignment
• Track performance and provide insights to management
•  Manage budgets and ensure ROI
• Ensure compliance with policies and regulations

Challenges:

• Intense competition
• High client expectations
• Multi-regional coordination

Planning & Organising:

• Macro: Annual
• Micro: Monthly

Requirements

•  Education: First Degree / HND
• Experience: 2–5years in FMCG, preferably wines & spirits
• Strong HORECA experience required

Key Competencies:

• Strategic thinking
• Negotiation skills
• Leadership
• Business acumen
• Communication
• Problem-solving