Job Reference: OVID-IT-DIR-SMBD-003  |  OVID IT – 2026

OVID IT is at a transformative moment. As a sister company of OVID Holdings, OVID IT is executing a bold rebranding strategy to emerge as Ethiopia's premier enterprise IT, ERP, cloud, and digital transformation company. This is not simply a technology story — it is a business story. OVID IT is determined to penetrate the Ethiopian enterprise technology market, win major clients, establish strategic partnerships, and position itself as the technology company that leads Ethiopia's digital economy.  To achieve this, OVID IT needs a commercially exceptional, market-savvy, and results-driven Director of Sales, Marketing, Branding & Business Development who will be the force that takes OVID IT's brand, solutions, and value proposition to the market.

 JOB SUMMARY

The Manager – Sales, Marketing, Branding & Business Development is a commercially critical executive role responsible for driving OVID IT's market entry, revenue growth, brand positioning, and strategic partnerships. This leader will own OVID IT's entire go-to-market strategy — from brand identity and marketing communications to enterprise sales, presales, and business development.  This is a unique opportunity for a commercially driven technology business leader to shape the market presence of a company at the most exciting moment of its growth. The successful candidate will be someone who understands Ethiopia's enterprise technology landscape, has strong existing networks in business and government sectors, and has a proven ability to close complex technology deals and build lasting client relationships.  OVID IT's success in penetrating the Ethiopian market — winning enterprise ERP contracts, managed services deals, cloud projects, and digital transformation engagements — will be substantially determined by the quality of leadership in this role.

 MAIN RESPONSIBILITIES

• Define and own OVID IT's comprehensive go-to-market strategy including brand positioning, market segmentation, and revenue growth targets
• Lead OVID IT's rebranding execution — defining the company's market identity, value proposition, messaging, and brand standards
• Drive enterprise B2B sales across OVID IT's solution portfolio: ERP, cloud infrastructure, cybersecurity, digital products, managed services, and IT consulting
• Develop and manage a strong sales pipeline, from lead generation and qualification through proposal submission, negotiation, and contract closure
• Lead the Presales & Proposals function — overseeing the development of technically sound, commercially compelling, and competitive proposals and bids
• Build and manage strategic partnerships with technology vendors (Microsoft, SAP, Oracle, and others), government bodies, chambers of commerce, and industry associations
• Develop OVID IT's digital marketing presence including website, LinkedIn, social media, thought leadership content, and digital campaigns
• Oversee corporate communications, public relations, branding collateral, and event marketing
• Establish sales targets, revenue KPIs, deal pipeline metrics, and win-rate performance frameworks
• Build, manage, and coach the Sales, Marketing, and Business Development team
• Represent OVID IT at industry conferences, government forums, and business community events
• Collaborate with the CTO and Delivery Directors to ensure sold solutions are deliverable and aligned with OVID IT's technical capabilities
• Monitor competitor landscape, market trends, and technology demand signals in Ethiopia and the region
• Provide monthly and quarterly executive reports on sales performance, market opportunities, brand metrics, and revenue forecasts