Head of Digital

Role Purpose

• This is a senior leadership role responsible for shaping digital strategy, driving performance, and ensuring delivery of high-quality, results-driven campaigns across a diverse client portfolio. The successful candidate will combine strategic thinking with hands-on expertise, ensuring measurable outcomes while maintaining excellence in execution

• Lead digital strategy across multiple client accounts
• Align campaigns with business goals, audience insights, and platform best practices
• Provide senior-level strategic guidance to internal teams and clients
• Identify growth opportunities and ensure consistency across all deliverables
• Oversee paid media strategies across major platforms
• Manage campaign planning, targeting, budgets, optimisation, and reporting
• Ensure campaigns deliver strong ROI and measurable impact
• Provide technical oversight on campaign setup, tracking, and performance improvement
• Maintain strong working knowledge of digital platforms and their backends
• Oversee account structures, integrations, tracking, and governance
• Ensure accurate setup and compliance across all client environments
• Drive a data-led culture with clear performance measurement frameworks
• Translate insights into actionable strategy and continuous optimisation
• Oversee digital budgets, billing processes, and reconciliations
• Support proposal development, scoping, and pricing

• 7–10 years in digital marketing
• 3–5 years in a leadership or management role
• Proven experience managing teams and client portfolios
• Strong track record in digital strategy, performance marketing, and business growth
• Advanced experience with major advertising platforms (e.g. Meta, Google)
• Strong understanding of analytics, tracking, and optimisation
• Excellent communication and presentation abilities
• Proven ability to manage multiple priorities in fast-paced environments
• Strong people leadership and team development skills