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Duties and Responsibilities:

E-Commerce Strategies

Develop and implement an e-commerce strategy aligned with business goals, including market research, product positioning, pricing and promotions.
Implement strategies to increase penetration rate of specific audiences and markets in the different business units.
Run and optimise paid advertising across different digital channels including Meta, Tik Tok, LinkedIn and other non-social platform.
Drive online sales growth through effective pricing, promotions and upselling strategies. Monitor KPIs, such as conversion rate, bounce rate, and customer acquisition cost.

Conversion Rate Optimisation

Analyse customer journey and use automation to improve conversation rate.
Implement A/B testing across different platforms including social media, website, and Google networks.
Oversee daily e-commerce operations, including product uploads, content, management, and SEO optimizations to enhance customer engagement and drive conversions.

Analytics and Reporting

Analyse web traffic and e-commerce performance metrics, providing actionable insights and regular reports to senior management.
Analyse customer data to understand behaviour patterns, preferences, and purchasing habits. Use segmentation to tailor marketing efforts and enhance personalization strategies.
Provide and implement recommendations to increase conversion rate, drive upselling, and improve customer experience across defined customer journey.

Team Collaboration

Collaborate with the team to develop monthly editorial calendars with objective-driven content.
Work closely with the group's different Business Units and stakeholders to support business activities according to set KPIs and Goals.

Bachelor's degree in Marketing, Business Administration, E-commerce, or related field (Master's degree or MBA is a plus)
5+ years of experience in e-commerce management, preferably in Hospitality and Leisure industries.
Ability to use Artificial Intelligence (AI) tools and software
Outstanding written and verbal skills in both English and French
Awareness of data protection policies and data implications
Demonstrated success in driving online revenue growth, customer experience improvement, and cross-functional team leadership

The Human Resources Department

Casela Nature Parks

Royal Road, Cascavelle

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N.B: The Management reserves the right to call only successful candidates for interview or not to make any appointment following this advertisement.