Key Responsibilities

Commercial Strategy & Business Growth

• Develop and implement annual sales, marketing, and distribution strategies based on market insights and data analysis.
• Drive revenue growth and achieve company sales targets.
• Increase market share in line with company objectives.
• Identify and capitalize on new business opportunities to expand the company's footprint.

Sales & Distribution Management

• Lead and manage the Sales, Marketing, and Distribution Department, ensuring high performance and accountability.
• Expand and strengthen relationships with retail customers, including supermarkets, minimarkets, shops, and other key accounts.
• Develop and manage distributor networks to maximize market coverage and sales performance.
• Oversee efficient product distribution from factory and/or warehouse to customers.
• Ensure effective execution of all sales operations, including planning, administration, reporting, and financial controls.

Marketing & Brand Development

• Plan and execute marketing campaigns, promotional activities, and trade marketing initiatives.
• Build and strengthen consumer awareness and brand loyalty.
• Monitor market trends, customer behavior, competitor activities, and industry developments.
• Measure, analyze, and report on marketing and sales performance indicators.

Planning & Cross-Functional Collaboration

• Lead forecasting, sales planning, and demand planning processes.
• Collaborate closely with Production to ensure effective planning and inventory management.
• Work with Finance to ensure accurate reporting, budgeting, and commercial performance monitoring.
• Support continuous improvement initiatives across commercial operations.

Leadership & Team Development

• Provide leadership, coaching, and performance management for the commercial team.
• Foster a culture of accountability, innovation, teamwork, and continuous learning.

Undertake additional responsibilities as assigned by management