Commercial Director: Golf Division (Partnerships, Sponsorships & Events)

Key Responsibilities
 
Strategic Leadership

• Develop and implement the divisional business strategy and annual business plan.
• Drive revenue growth, business development, client retention, and operational excellence.
• Lead, mentor, and manage senior members of the Golf Division.
• Present monthly business and performance reports to executive management.
• Identify market opportunities, industry trends, and strategic growth initiatives.

• Identify and develop sponsorship opportunities within the golf sector.
• Source and secure new sponsorship partnerships and renew existing agreements.
• Develop and manage sponsorship rights packages.
• Ensure successful implementation and delivery of sponsor benefits.
• Drive long-term client retention and relationship management.

• Oversee the planning and execution of professional golf tournaments and events.
• Manage co-sanctioned tournaments, Sunshine Tour events, golf days, Pro-Am events, charity golf days, and associated partnerships.
• Manage tournament budgets, procurement, suppliers, media agencies, and reporting processes.
• Ensure exceptional event delivery and stakeholder satisfaction.
• Oversee broadcast, marketing, PR, and sponsorship activation requirements.

• Prepare and manage annual budgets and forecasts.
• Monitor cash flow and financial performance.
• Control expenditure and ensure budget adherence.
• Manage financial reconciliations, reporting, invoices, and purchase orders.

• Relevant tertiary qualification in Business, Marketing, Sports Management, Events Management, or a related discipline.
• Proven senior management experience within the golf, sports, sponsorship, events, or related industries.
• Demonstrated success in sponsorship acquisition, partnership management, and business development.
• Experience managing large-scale sporting events or tournaments.
• Strong financial management and budgeting capabilities.
• Advanced Microsoft Excel skills.
• Proven leadership and people management experience.
• Exceptional stakeholder engagement, communication, and presentation skills.
• Willingness to travel extensively and work weekends when required. [
• Existing relationships within the South African golf industry.
• Exposure to organisations such as the Sunshine Tour, PGA, Golf RSA, or similar governing bodies.
• Strong understanding of golf sponsorships, tournament operations, and stakeholder management.
• Passion for golf, with playing experience or an in-depth understanding of the game being advantageous.