Branch Manager

Role Purpose

As the Branch Manager you are the CEO of the branch and custodian of the local market. This role exists to grow sales, expand market share, build high-performing teams, and protect company assets while ensuring strict compliance with company processes, systems, and brand standards.

The Branch Manager is accountable for owning the branch market, understanding local customer behavior, and transforming the branch into a consistently high-performing business unit that meets international retail execution standards.

Description

1. Sales Performance

• Own and deliver all branch sales targets—monthly, quarterly, and annual.
• Translate company strategy into branch-specific sales plans based on local market dynamics.
• Actively grow branch market share by identifying customer segments, competitors, pricing sensitivities, and demand patterns within the branch catchment area.
• Capitalize on local opportunities through targeted promotions, 3m outreach, partnerships, and proactive selling.
• Lead daily sales execution on the showroom floor, ensuring strong conversion, pricing discipline, and customer engagement.

2. Local Market Intelligence & Competitive Awareness

• Develop a deep understanding of the branch’s local market, including customer profiles, traffic patterns, buying cycles, and competitor activity.
• Regularly gather and share market intelligence with Area Sales Manager and Head of sales and Marketing
• Use local insights to recommend improvements in product focus, promotions, showroom layout, and customer approach.
• Ensure the branch is commercially relevant and competitive within its immediate market environment.

3. LMA

• Build, lead, and retain a high-performing, disciplined, and customer-focused branch team.
• Set clear roles, KPIs, and behavioral standards for all staff.
• Coach and mentor sales consultants on selling skills, product knowledge, customer handling, and compliance.
• Conduct regular performance reviews, one-on-one coaching sessions, and structured training.
• Address underperformance promptly while developing future leaders within the branch.

4. Compliance with Company Processes & Policies

• Enforce full compliance with all company policies, approval frameworks, and standard operating procedures.
• Ensure strict adherence to pricing, discount approvals, and cash-handling controls.
• Act as the first line of control against fraud, revenue leakage, and operational risk.

5. Stock Accuracy & Inventory Control

• Take full ownership of branch stock accuracy and inventory integrity.
• Ensure all stock movements are correctly captured in the ERP system in real time.
• Conduct cycle counts, support stock takes, and resolve variances swiftly.
• Align stock availability with sales priorities, promotions, and showroom requirements.

6. Showroom Damages Control & Asset Protection

• Protect company assets by enforcing proper handling, display, and care of all showroom products.
• Minimize damages through staff training, customer supervision, and preventive controls.
• Ensure timely and accurate reporting of damages in line with company policy.
• Maintain a professional, safe, and well-presented showroom environment.

7. Branch Operations & Customer Experience

• Oversee daily branch operations to ensure smooth, efficient, and compliant execution.
• Ensure proper staffing, duty rosters, opening and closing procedures, and operational discipline.
• Resolve customer complaints professionally, protecting both the customer experience and company interests.
• Ensure service delivery reflects  customer centricity, premium, trustworthy retail brand.

8. ERP Compliance & Digital Discipline

• Ensure 100% ERP usage compliance for all branch transactions and reporting.
• Eliminate manual workarounds, or undocumented transactions.
• Use ERP data to monitor sales performance, stock accuracy, pricing compliance, and operational health.
• Champion system discipline as a foundation for scalability and control.

9. International Showroom Standards & Brand Execution

• Ensure the showroom consistently meets international retail standards in layout, cleanliness, lighting, pricing visibility, and product presentation.
• Implement and enforce approved showroom checklists and visual merchandising standards.
• Conduct regular showroom audits and corrective actions to maintain world-class presentation.

10. Branch Transformation

• Diagnose performance gaps across sales, people, stock, and operations through Velocity walks
• Develop and execute structured improvement plans to elevate branch performance.
• Drive a culture of accountability, ownership, and continuous improvement.

What success will look like;

• Sales targets met or exceeded
• A skilled, motivated, and accountable branch team
• Accurate stock records and minimal variances
• Controlled damages and protected assets
• Full ERP compliance with reliable real-time data
• A showroom that consistently meets international retail standards
• A branch that improves quarter-on-quarter—not one that explains underperformance