Assistant Machinery Sales and Marketing manager

Job Title: Assistant Machinery Sales and Marketing manager

Key Responsibilities

• Develop and implement sales and marketing strategies to achieve revenue, profitability, and market-share objectives.
• Lead, supervise, coach, and evaluate the performance of the machinery sales and marketing team.
• Establish sales targets, monitor team performance, and implement corrective actions where necessary.
• Identify and develop new markets, customer segments, dealer networks, and strategic business opportunities.
• Manage relationships with key accounts and corporate clients.
• Oversee and support the sales team in preparing quotations, technical proposals, commercial offers, and contract negotiations.
• Lead the identification, evaluation, and execution of major tender opportunities and framework agreements.
• Review and approve tender submissions, bid strategies, pricing structures, and contractual terms.
• Coordinate cross-functional support for tender preparation, including technical, financial, legal, and operational inputs.
• Plan and manage marketing campaigns, product launches, exhibitions, trade fairs, and promotional activities.
• Foster teamwork and collaboration across sales, marketing, technical, workshop, after-sales, and spare-parts departments.
• Analyse market trends, customer demands, competitor activities, and industry developments to support strategic decision-making.
• Collaborate with suppliers, manufacturers, and business partners to strengthen market presence and customer satisfaction.
• Prepare annual sales forecasts,budgets, pipeline reports, and management presentations.
• Ensure effective customer relationship management and retention strategies across all business segments.
• Drive continuous improvement in sales processes, tender management, team performance, and operational efficiency.
• Represent the company in high-level negotiations, industry events, strategic partnerships, and major customer engagements.